SPONSOR ADS

  HOMEPAGE

 

 

DIRECTORY CATEGORIES

Affiliate Marketing
American Marketing Association
Auction Marketing
Business Marketing
Business To Business Marketing
Direct Mail Marketing
Direct Marketing
Direct Marketing Agency
E Marketing
Email Marketing
Email Marketing Solution
Event Marketing
Grey Marketing
Grey Marketing Team
Guerilla Marketing
Insurance Marketing
International Marketing
Internet Marketing Company
Internet Marketing Consultant
Internet Marketing Ebook
Internet Marketing Online
Internet Marketing Solution
Internet Marketing Strategy
Internet Marketing Tool
Internet Web Site Marketing
Marketing Communication
Marketing Company
Marketing Consultant
Marketing Consulting
Marketing Degree
Marketing Idea
Marketing Item
Marketing Lead
Marketing Management
Marketing Material
Marketing Mix
Marketing Plan
Marketing Promotion
Marketing Research
Marketing Software
Marketing Tool
Mlm Network Marketing
Mortgage Marketing
Network Marketing
On Line Marketing Service
On Line Marketing Services
Online Marketing Service
Online Marketing Services
Product Marketing
Promotional Marketing
Sales Marketing
Search Engine Marketing
Search Engine Marketing Firm
Search Engine Marketing Services
Search Marketing
Sms Marketing
Target Marketing
Vector Marketing
Viral Marketing
Web Site Promotion Internet Marketing

 

SPONSOR ADS

SPONSOR ADS

How to write news releases that get noticed

By Claire Cunningham

What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see some benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to their audience.

What’s the difference between a release that gets used and one that hits the editor’s circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

1. Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely, of interest to the publication’s audience, benefit-oriented, and substantive (that is, not self-serving, hype or fluff.)

2. Write a powerful headline. The headline is what will pull in the editor or leave her/him cold. Keep it short and descriptive, but make it interesting.

3. Use journalist style. Editors are looking for the facts, not fluff. Be sure to include the essentials: Who, What, When, Where, Why and How.

4. Keep it brief. Editors are pressed for time and inundated with releases. Keep yours to one page, 300-800 words. The headline and first two paragraphs are the most important parts of your release.

5. Avoid jargon. Even if you’re sending a release on a technical topic to a technical journal, resist the temptation to use acronyms. Spell it out! Use common language. It will make your releases more readable and accessible.

6. Proof it. The accuracy of your release – including spelling and grammar – reflects on your company. If you aren’t good at proofreading your own stuff, enlist someone else to do it.

7. Include a photo. Okay. This isn’t a writing tip, but it’s good advice anyway. Publications are looking for good quality visuals, so including a photo, illustration, chart or graph (with a caption, please) increases your chance of getting picked up.

Follow these tips to improve your news release writing. But remember that the keys to a successful news release program are a good list of publications and a regular mailing schedule of newsworthy items. Persistence WILL pay off.

©Copyright 2005 Clairvoyant Communications, Inc.

About the author:
Claire Cunningham, president of Clairvoyant Communications, Inc., has 25 years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly e-newsletter, Communiqué, at http://www.clairvoyantcommunications.comClaire can be reached at 763-479-3499 (claire@claircomm.com)


Circulated by Article Emporium




 




  MarketingCompanies.info © 2006. All Rights Reserved.